OverviewLG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives. We wish to maintain our hard-earned reputation for bringing added value to the lives of consumers. Lg’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives. We are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, “life’s good.” we are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena. The Multicultural School of Love with LG aims to help children from multicultural families, who may face added difficulties while growing up, find their true identity and achieve their dreams. Together with KAIST and Hankuk University of Foreign Studies, LG is helping give children from multicultural families increased opportunities in science and linguistics so that they can grow up to become successful members of society. / LG NanoCell TV is designed with home aesthetics in mind. With a sleek, minimalistic design it hangs tight to your wall like a work of art, adding a touch of beauty while maximizing your space. Picturesque works of art aren't just for walls anymore. The Gallery Stand gives you the freedom to place your TV out in the open and turn your home into a gallery. Pure Colors and a host of the latest display technologies bring the movie theatre into your home with LG NanoCell TV. Our enhanced HDR, Dolby's upgraded technologies, and a cinematic mode that's fresh out of the studio deliver a truly cinematic experience. Access the Netflix and Apple TV app. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place. Filmmaker mode turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended. LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance color, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end. From the darkest caves to the brightest new worlds, LG NanoCell TV lights up your game with vivid colors. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience. Freedom to play. LG's partnership with Xbox ensures you're ready for next-gen gaming. Get the most out of your Xbox thanks to stunning picture quality and ultra-fast response times. Get an edge on opponents. ALLM, and eARC meet the latest HDMI 2.1 specifications to allow fast-moving content in higher resolution and smooth, synchronized graphics. LG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home, while Sports Alerts keep you up-to-date with all the latest news from your favorite teams. Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content. Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room. The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place. The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV. LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition. You can control your LG NanoCell TV with your voice and access entertainment faster.